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Selling in Tough Times: Secrets to Selling When No One Is Buying by Tom Hopkins puts his real-world, in-the-trenches experience to work and shares his plan to reverse the momentum of tough times--and even capitalize on them. These types of changes can be extremely disruptive, even paralysing, when we're not prepared for them. With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come.