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Me, Myself, and Why: Searching for the science of self by Jennifer Ouellette is a fascinating survey of the forces that shape who we are and how we act. Bringing together everything from Mendel's famous pea plant experiments and mutations in "The X-Men" to our taste in food and our relationship with avatars and our online selves, Ouellette delivers another fun and enlightening work of popular science that's sure to be enjoyed by her many fans.