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Strategies for Project Sponsorship by Vicki James, Ron Rosenhead and Peter Taylor addresses the challenges of project sponsorship from all three vantage points that of the project manager, the project sponsor, and the organization The project sponsor is critical to project success, yet it is a role that is often assigned to a member of the organization with little knowledge or training in project management practices. This creates challenges not only for the sponsor but for the project manager. The organization suffers too if key members of the project team are not fully utilized, as valuable resources are wasted.. Based on their practical experience and solid research, they offer practical methods that project manager s can use to optimize the participation of the sponsor. They also offer clear and straightforward guidance for project sponsors on how to properly execute their duties and contribute to project success.