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Sincerity: How a Moral Ideal Born Five Hundred Years Ago Inspired Religious Wars, Modern Art, Hipster Chic, and the Curious Notion That We All Have Something to Say (No Matter How Dull) by R Jay Magill Jr argues that we can't shake sincerity's deep theological past, emotional resonance, and the sense of conscience it has carved in the Western soul. From Protestant theology to paintings by crazy people, from French satire to the anti-hipster movement, Magill navigates history, religion, art, and politics to create a portrait of an ideal that, despite its abuse, remains a strange magnetic north in our secular moral compass.