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Globish - Robert McCrum

Globish by Robert McCrum is a provocative and compelling new look at the course of empire, in which Robert McCrum, coauthor of the best-selling book and television series The Story of English, shows how the language of the Anglo-American imperium has become the world s lingua franca. In fascinating detail he describes the ever-accelerating changes wrought on the language by the far-flung cultures claiming citizenship in the new hegemony. It seems impossible: a small island in the North Atlantic, colonised by Rome, then pillaged for hundreds of years by marauding neighbours, becomes the dominant world power in the nineteenth century. Equally unlikely, a colony of that island nation, across the Atlantic, grows into the military and cultural colossus of the twentieth century. How? By the sword, of course; by trade and industrial ingenuity; but principally, and most surprisingly, by the power of their common language. In the twenty-first century, writes the author, English + Microsoft = Globish."

Book Title: 

Globish

Subtitle: 

How the English Language Became the World's Language

Author: 

McCrum, Robert

Publisher: 

Norton

Edition: 

First

Year Published: 

2010

Binding: 

Hard cover

ISBN: 

9780393062557

Pages: 

331

Condition: 

Remaindered, fine

Dimensions: 

24.1 × 16.8 × 2.8 cm

Book Weight: 

0.646 kg

Publisher's Price: 

R420.00

Price: 

ZAR 98.00

In Stock: 

2
Front cover of Globish by Robert McCrum
Back cover of Globish by Robert McCrum